Dr Adam Easton, DPhil (Oxford), BSc (Hons) (UNSW)
Founder and Chief Executive Officer

Dr. Adam Easton is the founder and Chief Executive Officer of SimCentric Technologies. Adam is a Rhodes Scholar, has a Doctorate in Robotics and Artificial Intelligence from the University of Oxford, and a University Medal and 1st Class Honours from the University of New South Wales. Adam is a former Captain in the Royal Australian Corps of Signals. 

During his time in the Australian Army he was awarded the Chief of Defence Force Award recognising outstanding academic merit. Adam’s passion is to establish SimCentric Technologies at the forefront of thought leadership in Artificial Intelligence and Machine Learning, with a specific focus on the enhancement of safe, realistic and accredited individual and collective military training.

Mr Haridhu Abeygoonaratne, BSc (Deakin University), PMP
Managing Director and Chief Operating Officer 

Mr Haridhu Abeygoonaratne is a founding member of SimCentric Technologies. He currently serves as the Managing Director and Chief Operating Officer of SimCentric, overseeing Development & Quality Assurance, Project/Release Management and the general administration operations of the company. He has been in the software development front for nearly a decade, starting his career at Duo Software as a Project Manager. He holds a Bachelor of Computer science and Software Development from Deakin University, Melbourne, Australia and is a Qualified Project Management Professional.

He is currently serving to the Advisory Board of the Regional Development Forum of Sri Lanka Association of Software and Service Companies (SLASSCOM). Previously he served on the Board of Directors of SLASSCOM for the year 2018/19, 2019/20 & 2020/21. He also served as a Member of the Advisory Committee on ICT and BPM of the Export Development Board of Sri Lanka.

Mr Simon Leng
Chief Commercial Officer

Mr Simon Leng is responsible for overall sales at SimCentric and joined the company in 2015 bringing over 30 years sales experience in the modelling, simulation, gaming and other high technology industries.

Simon has held similar positions in various simulation and modelling companies, with his three decades of experience including starting up and managing regional offices, managing multi-national sales teams, establishing and managing reseller networks, and securing contracts from organisations of all sizes. Throughout his career, Simon has been directly involved in securing and managing the delivery of long-term projects, ensuring customer requirements are captured, understood by the wider delivery team and ultimately delivered with satisfaction.  

Simon strongly believes in building long term relationships and elevating these beyond traditional customer/supplier roles and towards that of a ‘trusted advisor’, helping to ensure customers’ expectations are met by SimCentric and allowing them to plan their projects with confidence.

Mr Gareth Collier, MMgtStud (UNSW), MBus (UNSW), BA (Hons) (UNSW)
Vice President – Strategy

Major Gareth Collier (retired) served in the Australian Army for 19 Years in Infantry and Special Forces. In addition to numerous command appointments and operational deployments, Gareth was the ADF Special Operations Simulation Manager, Head of Capability Development for Commandos and Head of Special Operations Command Training Development with a remit over all Special Forces individual training courses.

Gareth believes passionately that effective military simulation must start with an understanding of how the military generates capability through individual and collective training continuums and proficiency progression. Only by understanding this can we deliver simulation systems of relevance that value add to military training, and enable a safe and compatible training environment at every step of the process.

Gareth holds a Bachelor of Arts with Honours, a Masters of Business Program Management, and a Masters of Capability Technology from the University of New South Wales.

About SimCentric

SimCentric is a technology company focused on transforming training, safety and operational decision making through innovation.  We develop commercial, off-the-shelf technology and strive to be thought leaders and innovators in the areas of: Joint Fires training, range safety and fratricide prevention,  Virtual Reality and virtual training environments, representation of the future battlespace, and smart wearable technology for training. Read More

Latest News

  • SimCentric is proud to announce that the Australian Defence Force has exercised their SAF-FIRES upgrade licence option, continuing SimCentric's enterprise wide support for ADF procedural joint fires training since 2018............ Read More
  • SimCentric Technologies is proud to announce their SAF-TAC virtual training environment has been procured by the Australian Army as part of the Land Simulation Core 2.0 (LS Core 2.0) Tranche 1 program............ Read More
  • Members of UK Fight Club from the Royal Marines and the NATO HQ Allied Rapid Reaction Corps test out SimCentric SAF-TAC VR software in Cardiff................... Read More
  • SAF-TAC VR training helping to drive Army Reserve innovation. A composite Section of recruits, trained soldiers and NCOs trailed our platform built on the world leading Unreal Engine............. Read More
  • The kit is building on the latest in video gaming technology to create a more realistic, intuitive and immersive environment to practise combat missions and scenarios.................... Read More